Let’s get Kraken, Seattle! After almost 20 months of waiting, planning, and speculation, NHL Seattle finally has a team name. In a live streamed announcement from Climate Pledge Arena Thursday morning, NHL Seattle CEO and Team President Tod Leiweke announced that the NHL’s 32nd team will be called the Seattle Kraken.
If fan reaction on Twitter leading up to the announcement was any indication, Kraken was certainly a polarizing name choice. In my approximation, I would say opinions on the name were about 65-35 positive, with some strong feelings on both sides.
I think Kraken is great name. It’s exciting, powerful, distinctive, and plays into the city’s nautical heritage. Kraken as a team name is definitely outside the norm but with this progressive ownership group situated in a city known for the popularity of alternative culture, Seattle is uniquely suited to pull it off.
Plus, with other aquatic animals in the division (San Jose, Vancouver, Anaheim), Seattle needed a formidable option if they went that route. As locally relevant as Sockeyes would be, it just felt too much like Shark or Orca food.
In addition to the team name, the Kraken also revealed their colors, logo, and home jersey.
In a word, gorgeous. The “S” primary logo is sleek and intimidating. It incorporates the subtle rising Kraken tentacle while not going overboard. For a team name some viewed as too unserious, the Kraken logo set is decidedly dignified and professional. The secondary anchor logo sneakily incorporates the Space Needle in a nod to the City’s most recognizable landmark. The wordmark fits with the nautical feel and expresses a bit more personality. I struggle to think of an aspect of the logo set that could have been done better.
Here’s the home jersey. In place of the traditional white, the Kraken have gone with two shades of lighter blue for a unique nautical feel. The thin red stripes and primary logo eye provide excellent contrast with the blue that dominates the jersey. This is a beautiful looking jersey and I would have to think that plenty of NHL fans even outside Seattle are considering buying one.
However you feel about the team name, it sure feels great to have a name, logo, and identity to get behind. Go Seattle Kraken!